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Marketing Campaign to Attract Apprenticeship Applicants

• Developed a concept for the KLiNGEL Group’s apprenticeship division, including a dedicated visual language, design elements, and slogan
• Coordinated and managed external service providers, in consultation with internal Sales and HR
• Placed an ad on an LED billboard in Pforzheim city center, plus job postings via the local Pforzheimer Zeitung and the KLiNGEL homepage
• Planning, management, and performance tracking + analysis